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Healthcare Digital Marketing Agency: Revolutionizing Patient Engagement and Growth


Healthcare Digital Marketing Agency: Revolutionizing Patient Engagement and Growth

In today’s fast-evolving digital landscape, healthcare providers must embrace innovation not just in patient care, but also in how they communicate, market, and grow. Traditional methods of outreach—like printed brochures and word-of-mouth—are no longer sufficient to reach tech-savvy patients who rely on Google, social media, and mobile apps for their health decisions.

This is where a healthcare digital marketing agency becomes an essential partner. These specialized agencies are experts in navigating the unique challenges of marketing in the healthcare industry. They help hospitals, clinics, doctors, wellness centers, and pharmaceutical companies enhance visibility, build trust, and attract more patients through data-driven digital strategies.

In this in-depth article, we’ll explore the importance of healthcare digital marketing, the services offered by top agencies, key trends in the industry, and how choosing the right agency can transform your healthcare business.


📱 What Is a Healthcare Digital Marketing Agency?

A healthcare digital marketing agency is a specialized firm that provides digital marketing services tailored for healthcare providers. These agencies understand the specific compliance requirements (such as HIPAA), patient behavior, and ethical guidelines unique to healthcare marketing.

They work with:

  • Hospitals & multi-specialty clinics
  • Private practice physicians
  • Dental & cosmetic surgery clinics
  • Wellness & physiotherapy centers
  • Diagnostic labs & pharmacies
  • Medical device and pharmaceutical companies

Their goal is to improve a healthcare brand’s online presence, reputation, lead generation, and patient engagement across digital platforms.


🔍 Why Healthcare Needs Digital Marketing Today

1. Patients Begin Their Healthcare Journey Online

According to Google Health, over 77% of patients start their healthcare journey with an online search. Whether it’s looking for symptoms, reading reviews of a doctor, or finding the nearest clinic, digital presence heavily influences patient choices.

2. Building Trust and Credibility

A modern, mobile-friendly website, Google reviews, social media presence, and educational content all contribute to building trust in a healthcare brand.

3. Outperforming Local Competitors

With local SEO strategies, clinics can appear in the top results of “dentist near me” or “urgent care in [city],” beating out less digitally active competitors.

4. Targeted Communication and Retargeting

Digital ads and email marketing allow healthcare businesses to target specific demographics—by age, location, or condition—improving the efficiency of marketing spend.


🎯 Services Offered by a Healthcare Digital Marketing Agency

A full-service healthcare marketing agency offers an integrated suite of services to cover every aspect of online patient engagement and practice growth.

1. Healthcare Website Design and Development

  • Mobile-responsive, fast-loading, HIPAA-compliant websites
  • Integrated appointment booking and chat features
  • Optimized patient experience and navigation

2. Search Engine Optimization (SEO)

  • Local SEO for location-based keywords like “cardiologist in Mumbai”
  • On-page optimization of service pages, blogs, and doctor profiles
  • Google My Business setup and optimization
  • Link building and keyword tracking

3. Pay-Per-Click (PPC) Advertising

  • Google Ads campaigns for procedures and consultations
  • Facebook/Instagram ads targeting local patients
  • Retargeting ads for people who visit but don’t book
  • Budget control and conversion tracking

4. Social Media Marketing for Healthcare

  • Creating engaging content for Instagram, Facebook, and LinkedIn
  • Medical tips, FAQs, testimonials, awareness days, and doctor introductions
  • Reputation management through reviews and comments
  • Influencer collaboration with health & wellness bloggers

5. Content Marketing & Blogging

  • Writing SEO-optimized blog posts about treatments, symptoms, or tips
  • Positioning doctors as thought leaders in their field
  • Educational video marketing via YouTube or Instagram Reels
  • Infographics and downloadable guides for patient education

6. Online Reputation Management

  • Encouraging happy patients to leave positive reviews on Google and Practo
  • Monitoring and responding to negative reviews professionally
  • Boosting ratings through proactive brand-building strategies

7. Email & SMS Marketing

  • Appointment reminders
  • Preventive check-up campaign messages
  • Health newsletters
  • Post-treatment follow-up sequences

8. Analytics and Reporting

  • Monthly performance tracking
  • Campaign ROI measurement
  • Patient journey mapping
  • Heatmaps and session recordings for site optimization

🧠 Key Benefits of Hiring a Healthcare Digital Marketing Agency

✅ Industry Expertise

Agencies specializing in healthcare understand HIPAA, patient privacy, and ethical advertising guidelines—critical in this tightly regulated sector.

✅ Time & Cost Efficiency

Instead of hiring in-house marketers or juggling multiple freelancers, a healthcare digital agency handles everything under one roof with expert precision.

✅ Latest Technology

From AI-powered chatbots to marketing automation platforms, agencies use cutting-edge tools to improve efficiency and results.

✅ Personalized Strategies

Agencies craft customized plans based on your facility’s location, specialties, patient demographics, and competition.

✅ Measurable Results

Digital campaigns are tracked with KPIs—website traffic, appointments booked, ad ROI—so you always know what’s working.


📊 Real-World Success Examples

📍Case Study 1: Multi-Specialty Hospital in Delhi

A reputed hospital partnered with a digital marketing agency to boost its cardiology department. The agency ran:

  • Local SEO optimization
  • Facebook Ads targeting “heart health check-ups”
  • Video interviews with the cardiologists
  • Result: 200+ cardiology leads per month and 35% increase in bookings.

📍Case Study 2: Dental Clinic in Dubai

The agency revamped their website, started an oral health blog, and ran retargeting Google Ads.

  • Result: 60% increase in patient inquiries within 3 months.

🧬 Key Digital Trends in Healthcare Marketing (2025 and Beyond)

1. Voice Search Optimization

People are increasingly using voice assistants to search for healthcare needs. E.g., “Hey Siri, find a pediatrician near me.” Optimizing content for voice queries is essential.

2. AI Chatbots for 24/7 Response

AI-powered bots provide instant answers to FAQs, book appointments, and improve user experience without human intervention.

3. Video Content for Medical Education

Explainer videos, doctor Q&As, and treatment walk-throughs on YouTube help build trust and reduce patient anxiety.

4. Omnichannel Marketing

Patients interact through multiple touchpoints—Google, WhatsApp, Instagram, your website. A healthcare agency ensures a unified brand presence across all.


💡 How to Choose the Right Healthcare Digital Marketing Agency

1. Healthcare Portfolio

Choose an agency with proven results in the healthcare sector. Ask for case studies and client testimonials.

2. Compliance Knowledge

Ensure they understand HIPAA, HITECH, and local health advertising regulations to avoid legal issues.

3. Custom Strategy Development

Avoid one-size-fits-all solutions. The agency should study your business and create a tailored marketing plan.

4. Clear Reporting and KPIs

A professional agency will provide regular reports and explain results in simple terms, helping you track ROI and growth.

5. Multi-Channel Capabilities

Your agency should manage SEO, PPC, social media, and content under one umbrella for better synergy and results.


💰 What Is the Cost of Healthcare Digital Marketing?

Pricing varies based on:

  • Clinic/hospital size
  • Number of services promoted
  • Target geography
  • Ad spend and platform usage
  • Tools and software integrations

Average Monthly Investment:

Agency TypePrice Range (Monthly)
Freelance Marketer$500 – $1,000 USD
Small Agency$1,500 – $3,000 USD
Full-Service Agency$3,000 – $10,000+ USD

While the cost may seem high, the ROI is often substantial—especially when campaigns are targeted, optimized, and patient-focused.


🏥 Top Niches Served by Healthcare Marketing Agencies

  • Multi-specialty hospitals
  • Dental and orthodontics clinics
  • Dermatology and aesthetics
  • Pediatricians and gynecologists
  • Fertility and IVF centers
  • Diagnostic laboratories
  • Mental health therapists
  • Telemedicine platforms
  • Wellness & fitness centers

Whether you’re a solo practitioner or run a healthcare chain, digital marketing levels the playing field, helping you stand out from the crowd and attract more patients.


📝 Final Thoughts

The healthcare industry is undergoing a digital transformation—not only in how care is delivered but in how patients find, choose, and interact with healthcare providers. A healthcare digital marketing agency acts as your growth partner in this digital era.

By combining medical insights with marketing expertise, these agencies help healthcare providers:

  • Build a trustworthy online presence
  • Educate and engage patients
  • Generate qualified leads
  • Improve reputation and visibility
  • Achieve sustainable business growth

In a world where the first step to recovery often begins with a Google search, can you afford not to go digital?


📌 Looking to grow your clinic or hospital online?

Partner with a specialized healthcare digital marketing agency that understands your industry and your audience. The future of healthcare is not just digital—it’s data-driven, patient-focused, and brand-aware.


The Impact of Digital Marketing on Businesses: Transforming Growth in the Digital Age


The Impact of Digital Marketing on Businesses: Transforming Growth in the Digital Age

In today’s digital-first world, businesses must adapt to thrive. The era of relying solely on billboards, cold calls, and print ads has given way to a more targeted, measurable, and efficient approach: digital marketing. Whether you run a small local bakery or a global tech firm, digital marketing has become a game-changer in how companies engage with customers, increase sales, and compete in the marketplace.

This article explores the impact of digital marketing on businesses, breaking down the transformative benefits, real-world examples, challenges, and future outlook for companies embracing this digital evolution.


📱 What is Digital Marketing?

Digital marketing refers to promoting products or services using digital channels such as websites, search engines, social media, email, mobile apps, and online advertising. Unlike traditional marketing, which casts a broad net, digital marketing enables businesses to reach specific target audiences with personalized content.

Key Digital Marketing Channels Include:

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Pay-Per-Click Advertising (PPC)
  • Affiliate Marketing
  • Influencer Marketing
  • Video Marketing
  • Mobile Marketing

💼 Why Digital Marketing Matters for Businesses

Digital marketing is not just a trend—it is the backbone of modern business strategy. Companies that invest in digital channels enjoy greater brand visibility, improved customer engagement, and higher ROI.

Major Impacts of Digital Marketing on Businesses:

1. Increased Global Reach

Traditional marketing limits businesses to local or regional visibility. Digital marketing erases geographical barriers, enabling companies to access a global audience with just a website or social media profile.

  • A small craft business in India can sell to customers in the U.S. via Etsy or Amazon.
  • Online language tutors can market globally using SEO and YouTube content.

2. Cost-Effective Marketing

Digital marketing is significantly more affordable than traditional media such as television or print. Platforms like Facebook Ads or Google Ads offer flexible budgets and advanced targeting, making them accessible even for startups.

  • Email marketing yields an average ROI of $42 for every $1 spent.
  • Social media allows for free organic promotion and community building.

3. Targeted and Personalized Campaigns

Digital tools allow businesses to segment audiences based on demographics, behavior, interests, and more. This leads to more personalized content and higher conversion rates.

  • Facebook Ads let you target users by age, job, behavior, and even device type.
  • Email marketing platforms can personalize messages using user history and preferences.

4. Measurable Results and Analytics

One of the biggest impacts of digital marketing is the ability to measure results in real time. With platforms like Google Analytics, businesses can track user behavior, page visits, bounce rates, conversions, and ROI instantly.

  • A/B testing can determine which campaign performs better.
  • Heatmaps and user flow tools help optimize user experience.

5. Improved Customer Engagement

Digital platforms foster two-way communication. Businesses can now engage with customers via comments, messages, live chats, and reviews.

  • Responding to a tweet or Instagram DM builds brand loyalty.
  • Chatbots help resolve queries 24/7, enhancing customer satisfaction.

🧠 Impact of SEO and Content Marketing

Search Engine Optimization (SEO)

SEO helps businesses improve visibility on Google and other search engines. With over 90% of online experiences beginning with a search, ranking high in search results is critical.

  • A local salon appearing in the top 3 Google results sees more walk-ins.
  • B2B software companies can attract leads with keyword-optimized blog posts.

Content Marketing

Content is the foundation of digital marketing. Creating blogs, infographics, videos, and podcasts helps businesses build authority and trust.

  • Companies with blogs generate 67% more leads than those without.
  • Helpful content improves SEO rankings and customer retention.

📣 Social Media Marketing’s Role in Business Growth

Social media platforms like Facebook, Instagram, LinkedIn, and TikTok provide businesses with a direct line to their target audience.

Key Benefits:

  • Build brand awareness through consistent posting and storytelling
  • Run targeted ads with measurable ROI
  • Collaborate with influencers to access new audiences
  • Gather customer feedback through polls and comments

Case Example:
Nike uses Instagram not only to promote shoes but also to inspire followers with athlete stories and behind-the-scenes content—strengthening its brand and driving conversions.


📧 The Power of Email Marketing

Email marketing continues to be one of the most effective digital marketing tools for businesses.

Key Impacts:

  • Nurtures leads through personalized email sequences
  • Drives repeat purchases with discount and loyalty emails
  • Re-engages inactive customers with automated campaigns

Example:
E-commerce brands like Amazon send tailored recommendations based on browsing and purchase history, increasing upsell opportunities.


💰 PPC and Online Advertising Impact

Pay-Per-Click (PPC) advertising offers immediate visibility on search engines and websites.

Benefits:

  • Fast lead generation
  • Budget control and audience targeting
  • Clear performance metrics

Google Ads and Meta Ads allow businesses to reach people at the right time with the right message. Combined with retargeting, these tools help maximize ROI and reduce customer acquisition costs.


📈 Real-World Business Benefits of Digital Marketing

1. Small Business Growth

Digital marketing levels the playing field. A small café can compete with a large chain through smart use of Google Maps SEO, Instagram Reels, and influencer shoutouts.

2. B2B Lead Generation

LinkedIn ads, white papers, webinars, and email funnels help B2B companies attract and convert high-ticket clients efficiently.

3. E-Commerce Expansion

Brands like Warby Parker and Gymshark grew exponentially using targeted Facebook Ads, YouTube content, and influencer marketing.

4. Service-Based Businesses

Whether it’s a yoga instructor, real estate agent, or therapist—local SEO, Google My Business, and paid search ads are vital tools to gain visibility and trust.


🧩 Digital Marketing Tools That Drive Results

Here are popular tools that businesses use for digital marketing success:

FunctionTools
SEO & AnalyticsGoogle Analytics, Ahrefs, SEMrush
Email MarketingMailchimp, ConvertKit, ActiveCampaign
Social MediaBuffer, Hootsuite, Later
PPC & AdsGoogle Ads, Meta Ads Manager
CRM & AutomationHubSpot, Zoho, Salesforce
Content CreationCanva, Grammarly, ChatGPT

⚖️ Challenges of Digital Marketing for Businesses

While digital marketing offers numerous benefits, it also presents certain challenges:

1. Information Overload

The internet is saturated with content, making it harder for businesses to stand out. A strong brand voice and value proposition are critical.

2. Changing Algorithms

Search engines and social media platforms constantly update their algorithms, affecting visibility and reach.

3. Security and Privacy

With data-driven marketing comes responsibility. Businesses must comply with data protection laws like GDPR or face legal consequences.

4. Skill Gaps

Many small business owners struggle with the technical know-how required for digital campaigns. Hiring skilled marketers or agencies is often essential.


🔮 The Future of Digital Marketing

As technology evolves, so does digital marketing. Here are future trends that will shape business strategies:

1. Artificial Intelligence (AI)

AI helps marketers personalize content, automate responses, and predict behavior. Chatbots and AI-generated copy are already becoming mainstream.

2. Voice Search Optimization

With smart speakers on the rise, optimizing for voice search (“near me” queries) will become crucial for local businesses.

3. Video Dominance

Short-form video on platforms like TikTok, YouTube Shorts, and Instagram Reels will continue to dominate user attention.

4. Augmented Reality (AR)

Retailers will use AR to allow customers to try products virtually — changing the shopping experience completely.


🔚 Conclusion

The impact of digital marketing on businesses is undeniable. It offers companies—regardless of size or industry—the ability to reach more customers, increase sales, improve service, and future-proof their growth.

From targeted advertising and cost-efficiency to personalized communication and measurable outcomes, digital marketing empowers businesses to build meaningful relationships in an increasingly connected world.

Whether you’re launching a startup, scaling an enterprise, or transforming a legacy brand, embracing digital marketing is no longer optional—it’s essential.


✅ Ready to start your digital marketing journey?

  • Set up a website and blog
  • Optimize for SEO
  • Build your social media presence
  • Run targeted ad campaigns
  • Measure everything with analytics
  • Stay consistent and adapt

Let digital marketing be the catalyst that takes your business to the next level with RANK.


Shopify Facebook Ads Strategy by RANK: How to Run Shopify Ads on Facebook Like a Pro


Shopify Facebook Ads Strategy by RANK: How to Run Shopify Ads on Facebook Like a Pro

In the competitive world of e-commerce, Shopify has emerged as one of the most powerful platforms for starting and scaling online businesses. But to truly grow a Shopify store, you need more than just a great product—you need targeted traffic. This is where Facebook Ads come in. With over 2.8 billion users, Facebook (and its ecosystem including Instagram) is a goldmine for Shopify store owners.

This guide from RANK, a leading digital marketing agency, explores a powerful and practical Shopify Facebook ads strategy that answers key questions like:

  • How to run Shopify ads on Facebook?
  • How to run Shopify ads effectively?
  • How to use the Shopify Ads Manager for optimal results?

Let’s dive deep into the step-by-step blueprint to drive traffic and conversions through Facebook ads.


Why Facebook Ads for Shopify?

Before discussing strategy, it’s important to understand why Facebook Ads are ideal for Shopify stores:

  • Massive Reach: Facebook and Instagram have billions of users combined.
  • Advanced Targeting: Target users by age, location, interests, behaviors, lookalikes, and more.
  • Visual Commerce: Shopify products can shine with eye-catching visuals in carousel and video ads.
  • Conversion-Focused Tools: Facebook Pixel, Conversion API, and dynamic ads all support e-commerce objectives.

Setting Up the Foundation for Facebook Ads

To run Shopify ads on Facebook, you must first set up your tools correctly.

1. Create a Business Manager Account

Go to business.facebook.com and set up your Facebook Business Manager. This will let you manage your page, ad account, assets, and team members securely.

2. Connect Your Facebook Account to Shopify

  • In your Shopify admin, go to Sales Channels > Facebook.
  • Click “Start Setup” and follow the prompts to connect your Facebook account, Instagram account, and Business Manager.
  • Approve data sharing and connect your Facebook Pixel to Shopify.

3. Install Facebook Pixel

Pixel is the most important tool to track user actions on your Shopify store. It helps with retargeting and measuring ad performance.

  • Shopify’s native integration makes Pixel installation seamless.
  • Verify Pixel functionality using the Facebook Pixel Helper Chrome extension.

How to Run Shopify Ads on Facebook: The Strategy Framework by RANK

Now let’s break down the Shopify Facebook Ads strategy by RANK into actionable steps that work across industries:


Phase 1: Audience Research and Funnel Planning

1. Identify Your Customer Avatar

Know who you are selling to. Define:

  • Age
  • Gender
  • Location
  • Interests (e.g., fitness, luxury, eco-conscious)
  • Pain points your product solves

2. Build a Marketing Funnel

A winning Shopify Facebook Ads strategy must be funnel-based. Here’s a simple structure:

Funnel StageObjectiveFacebook Campaign Type
TOFU (Top of Funnel)AwarenessVideo Views, Traffic, Engagement
MOFU (Middle of Funnel)ConsiderationConversions, Add to Cart
BOFU (Bottom of Funnel)PurchaseRetargeting with Dynamic Ads

Each stage requires different creatives and messages. Avoid running a one-size-fits-all ad!


Phase 2: Campaign Setup in Shopify Ads Manager

1. Go to Shopify Ads Manager

Access Shopify’s Facebook Ads Manager through Sales Channels > Facebook > Marketing > Create Campaign.

Alternatively, you can go directly to Facebook Ads Manager for more control.

2. Choose Your Objective

Depending on your funnel stage, select:

  • Conversions – for purchases
  • Traffic – to drive users to your Shopify store
  • Engagement – to build social proof
  • Video Views – for educational product videos

🔑 Pro Tip by RANK: Always start with Conversions campaigns for BOFU and test Traffic campaigns for TOFU audiences.

3. Define Your Target Audience

Use Facebook’s detailed targeting:

  • Interests: yoga, vegan lifestyle, gaming, fashion
  • Behaviors: online shoppers, frequent travelers
  • Demographics: parents, business owners, students

You can also:

  • Create Lookalike Audiences from past customers
  • Use Custom Audiences (from email lists or website traffic)

4. Set Your Budget and Schedule

  • Start with a daily budget of $20–$50 per ad set for testing
  • Use A/B testing to find the best-performing audiences and creatives
  • Use Campaign Budget Optimization (CBO) after testing

Phase 3: Creative Development That Converts

The creative (image/video + copy) is the most influential part of your ad. RANK recommends the following formats:

1. Video Ads

  • Use short, product-focused videos (15–30 seconds)
  • Showcase benefits and usage
  • Add captions and call-to-action (CTA)

2. Carousel Ads

  • Perfect for e-commerce
  • Show different product variations or USPs

3. Single Image Ads

  • High-res images with a clean design
  • Highlight discounts, reviews, or benefits

4. Collection & Instant Experience Ads

  • Immersive mobile experience
  • Great for clothing, beauty, and lifestyle brands

Phase 4: Optimization and Scaling

Once you’ve tested your ads and found winners, here’s how to scale:

1. Analyze Key Metrics

  • CTR (Click-Through Rate): Aim for 1%+
  • CPA (Cost Per Acquisition): Compare to product margin
  • ROAS (Return on Ad Spend): Ideal is 3x+ for profitability

2. Optimize Winning Campaigns

  • Pause underperforming ad sets
  • Duplicate winning ad sets with increased budget
  • Change creatives every 7–14 days to avoid ad fatigue

3. Use Retargeting Ads

Set up Dynamic Product Ads using Facebook Catalog:

  • Show products people viewed but didn’t buy
  • Remind users of items in their cart

Set up Custom Audiences for:

  • Website visitors (past 30 days)
  • People who engaged with your Instagram/Facebook
  • Past customers (upsell or cross-sell)

💡 RANK Tip: Use urgency in retargeting—“Low stock,” “Sale ends today,” “You forgot something!”


How to Run Shopify Ads for Different Niches

RANK tailors Shopify ad strategies for various industries. Here’s how:

Fashion & Apparel

  • Use lifestyle videos and influencer UGC
  • Highlight limited-time discounts
  • Upsell matching accessories in retargeting

Beauty & Skincare

  • Before-after videos work great
  • Use testimonials and reviews
  • Retarget with “Your perfect skincare match”

Fitness & Supplements

  • Showcase benefits (energy, weight loss)
  • Educational content about ingredients
  • Retarget abandoned carts with bundle deals

Home Decor

  • Use carousel or collection ads
  • Include customer photo reviews
  • Offer free shipping above $50

RANK’s Bonus Tips for Shopify Facebook Ads Success

  1. Use Shopify’s Discount Links: Directly link to discount pages from the ad to boost conversions.
  2. Set Up Shopify Events in Ads Manager: Track events like “View Content,” “Add to Cart,” “Initiate Checkout,” and “Purchase.”
  3. Utilize Facebook’s A/B Testing Tools: Test headlines, creatives, and CTAs.
  4. Integrate UGC (User-Generated Content): Build trust and authenticity.
  5. Focus on Mobile Optimization: 90%+ of traffic comes from mobile. Ensure landing pages load fast and are mobile-friendly.

Shopify Ads Manager vs Facebook Ads Manager: What’s the Difference?

FeatureShopify Ads ManagerFacebook Ads Manager
InterfaceSimplifiedAdvanced, detailed
TargetingLimitedFull targeting options
Ideal forBeginnersExperienced advertisers
Ad TypesBasicFull (including dynamic ads, video, collection)
ReportingLimitedGranular analytics

🎯 RANK Recommendation: Use Shopify Ads Manager to start, then migrate to Facebook Ads Manager for scaling and deeper optimization.


Common Mistakes to Avoid

  • Launching ads without a clear funnel or strategy
  • Using only one creative format
  • Ignoring retargeting
  • Running ads to cold audiences without warming them up
  • Not testing multiple audiences and creatives
  • Skipping performance analysis

Conclusion: Build, Test, Optimize, Scale

Running successful Facebook ads for your Shopify store isn’t about luck—it’s about following a structured strategy. By applying the Shopify Facebook Ads strategy by RANK, you can:

  • Effectively run Shopify ads on Facebook
  • Leverage the full power of Shopify Ads Manager
  • Convert browsers into buyers with optimized campaigns

With the right setup, creative, and continuous optimization, Facebook Ads can become the single most powerful driver of growth for your Shopify business.

If you’re looking for a hands-on team to manage and grow your Shopify Ads, RANK specializes in full-funnel Shopify advertising—from product launches to 8-figure scaling.