“People Also Search For”: What It Means and How to Use It for SEO and Content Strategy

Introduction

If you’ve ever typed a query into Google and clicked on a result—only to hit the back button—you might have noticed a box titled “People also search for.” This feature offers users a set of related searches, sparking further exploration and discovery.

But for digital marketers, content creators, and SEO strategists, the “People also search for” (PASF) section is more than just helpful suggestions—it’s a treasure trove of search intent insights and keyword opportunities. In this in-depth article, we’ll explore what “People also search for” means, how it works, and how you can leverage it to enhance your SEO, content marketing, and audience targeting strategies.

What Does “People Also Search For” Mean?

“People also search for” is a dynamic search feature in Google that shows related queries users often search after clicking on a result and then returning to the SERP (Search Engine Results Page). It reflects Google’s understanding of related topics, user intent, and search behavior patterns.

Example:

If someone searches for “best digital marketing tools”, clicks a result, and then comes back to the search page, they might see a “People also search for” box that includes:

top SEO tools
free marketing software
content marketing platforms
email marketing automation
social media marketing tools

These related searches help users refine or expand their query—and for marketers, they highlight what else the target audience is looking for.

Where Does “People Also Search For” Appear?

Below a link when a user clicks on it and then returns to the results page
On desktop and mobile SERPs
Sometimes directly below featured snippets or knowledge panels
Frequently paired with “People also ask” and related searches at the bottom of the page

It’s important not to confuse PASF with “People Also Ask” (PAA)—a different feature that displays frequently asked questions along with drop-down answers.

Why Is “People Also Search For” Important?

1. Keyword Discovery

PASF terms often contain semantically related or long-tail keywords that content creators can use for:

Blog posts
Video titles
Product descriptions
Social media content
Paid search ads

2. Search Intent Clarity

These suggestions show what users are actually looking for. If your content doesn’t satisfy the user’s full intent, they will bounce—and PASF gives clues about what else they expect.

3. Content Expansion Opportunities

By integrating PASF terms, you can expand content to cover:

Related subtopics
FAQs
Supporting examples or comparisons

This boosts your authority and may increase dwell time and ranking potential.

4. User Journey Mapping

Understanding PASF queries helps you visualize the next steps in the user’s journey. For instance, someone searching for “how to start a blog” may follow up with “how to monetize a blog” or “best blogging platforms.”

How Does Google Determine PASF Keywords?

Google uses a combination of:

Machine learning
Search behavior data
Clickstream analysis
Topic clustering algorithms

These systems analyze massive volumes of data to understand what queries are commonly entered together, especially after a user does not find what they’re looking for in the first result.

This makes PASF a real-time feedback system reflecting what users genuinely want—not just what’s theoretically related.

How to Find “People Also Search For” Keywords

You can access PASF data in several ways:

1. Manually on Google

Enter your target keyword in Google Search.
Click a result and return to the SERP.
Look for the “People also search for” box beneath the link.

Limitation: Manual searching is slow and only gives a few suggestions at a time.

2. Using SEO Tools

Several tools can scrape or simulate PASF data at scale:

Ahrefs: Shows related keywords and search intent.
SEMrush: “Keyword Magic Tool” includes PASF and related terms.
Ubersuggest: Offers long-tail keyword ideas similar to PASF.
Surfer SEO: Includes PASF in content editor suggestions.
Keywords Everywhere: Chrome extension that displays PASF data.
AnswerThePublic: Useful for visualizing keyword clusters.

3. Google API and SERP Scraping (Advanced)

Experienced SEO professionals sometimes build custom scripts to scrape PASF boxes using Google SERP APIs, though this requires technical skill and care to comply with terms of service.

How to Use “People Also Search For” in Your SEO Strategy

1. Enhance Keyword Research

Add PASF keywords to your keyword targeting list. Even if search volume appears low, these terms often reflect high-intent, low-competition opportunities.

Example:
Primary Keyword: “digital marketing tools”
PASF Suggestions: “best free SEO tools”, “marketing automation software”, “top CRM tools”

Each of these can become a separate blog post or section in a pillar page.

2. Create More Relevant Content

By integrating PASF topics, your content will:

Rank for more related keywords
Cover a topic more comprehensively
Reduce bounce rate by aligning better with user expectations

Use PASF suggestions as:

Subheadings (H2s or H3s)
Section titles
FAQs in your content

3. Improve Content Clusters and Interlinking

Build topical authority by connecting PASF-related articles. If one article is about “how to start investing,” and a PASF term is “best investment apps,” then link them internally.

This strengthens SEO signals and keeps users longer on your site.

4. Optimize for Voice and Featured Snippets

Many PASF terms are phrased as questions or conversational queries. Optimizing your content to answer these directly can help you:

Appear in featured snippets
Win voice search results
Increase zero-click visibility

5. Use in YouTube Video Optimization

If you’re a video creator, you can use PASF keywords for:

Video titles and descriptions
YouTube tags
Chapter headings
Metadata to increase YouTube SEO

“People Also Search For” vs. “People Also Ask”

Though both are related, here’s how they differ:

Feature	People Also Search For	People Also Ask
Format	List of keywords/phrases	Questions with dropdown answers
Trigger	Click → Return to SERP	Appears directly in search
Purpose	Suggest alternative or follow-up queries	Provide immediate answers
SEO Use	Keyword inspiration, topic expansion	FAQ content, featured snippet targeting

Use both to build robust, comprehensive content that matches both informational and transactional intent.

Practical Examples of PASF Optimization

Example 1: Primary Keyword: “freelance writing tips”

PASF Suggestions:

how to start freelance writing
best freelance platforms
freelance writing income
freelance writing for beginners

Strategy:

Use suggestions as subheadings in a long-form blog post
Create a YouTube series covering each PASF term
Interlink separate blog posts to cover each query in detail

Example 2: Primary Keyword: “how to meditate”

PASF Suggestions:

types of meditation
guided meditation apps
meditation for anxiety
benefits of daily meditation

Strategy:

Write a pillar article on “How to Meditate”
Link out to dedicated articles on “Meditation for Anxiety” or “Top Meditation Apps”
Create lead magnets (like a free meditation guide) using PASF data to target user needs

Common Mistakes to Avoid When Using PASF

❌ Focusing Only on High-Volume Keywords

PASF often surfaces long-tail, low-volume keywords that are less competitive but highly valuable. Don’t ignore them.

❌ Keyword Stuffing

Don’t just jam every PASF term into your content. Use them naturally and where they enhance user understanding.

❌ Ignoring Search Intent

Just because it’s related doesn’t mean it’s relevant. Make sure PASF keywords match your audience’s goals and your content purpose.

Advanced Tips to Maximize PASF Benefits

✅ Combine PASF With Google Trends

Check whether a PASF keyword is rising in popularity using Google Trends.

✅ Monitor PASF Changes Over Time

Google changes PASF suggestions based on user behavior and trends. Regularly revisit your core keywords and update your content.

✅ Use PASF for Product Page Optimization

E-commerce sites can use PASF to:

Add FAQs on product pages
Suggest alternatives (e.g., “people also search for: similar shoes”)
Improve on-site search experience

Conclusion

“People also search for” is more than a user convenience—it’s a window into real search behavior and a powerful tool for strategic SEO. By tapping into these suggestions, content creators can:

Uncover keyword gaps
Align better with user intent
Increase traffic and engagement
Build topical authority
Stay ahead of competitors

Whether you’re a blogger, marketer, YouTuber, or entrepreneur, the next time you do keyword research, don’t stop at search volume. Dive deeper into what else your audience is looking for—because that’s where the real opportunity lies.

TL;DR: Key Takeaways

“People also search for” is a Google SERP feature showing related searches based on user behavior.
It provides high-intent keyword ideas that can fuel your SEO and content strategy.
Use PASF terms in blog posts, video content, product pages, and internal linking strategies.
Tools like SEMrush, Ahrefs, and Keywords Everywhere help uncover PASF suggestions.
Focus on search intent, not just keyword volume, to capture real user interest.

Would you like a content strategy template, list of PASF keywords for your niche, or a ready-made blog outline using PASF terms?

Affordable SEO Services for Small Businesses By RANK

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Affordable SEO Services for Small Businesses: A Complete Guide to Growing Locally and Online

In today’s fast-paced digital world, small businesses face the challenge of competing with larger corporations that often have massive marketing budgets. Fortunately, affordable SEO services for small businesses can help level the playing field. With the right strategy, even the smallest operation can attract new customers, improve visibility online, and grow sustainably.

If you’re searching for affordable SEO services for small business near me, or trying to understand what SEO services can do for your company, this guide is for you. We’ll break down what SEO is, the various types of services available, why local SEO matters, how to choose an SEO services package, and how to find the best local SEO services without breaking the bank.

What is SEO and Why Do Small Businesses Need It?

SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results like Google. The goal is to attract organic (unpaid) traffic from people searching for products or services you offer.

For example, when someone types in “best bakery in Austin” or “affordable plumber near me”, you want your business to appear near the top of the results. SEO helps make that happen.

Why It Matters:

Increased visibility: More people find your business online.
Higher credibility: Top-ranking websites are often seen as more trustworthy.
Cost-effective marketing: SEO has long-term ROI compared to paid ads.
Competitive advantage: Many small businesses still overlook SEO.

Types of SEO Services Available for Small Businesses

When considering SEO, it’s essential to understand the different types of services available. Here are the most common ones:

1. On-Page SEO

Optimizing title tags, meta descriptions, headers
Keyword research and placement
Improving site speed and mobile responsiveness
Adding internal links and improving content structure

2. Off-Page SEO

Building backlinks from authoritative sites
Managing online reviews
Increasing social media signals

3. Technical SEO

Improving website crawlability and indexability
Creating an XML sitemap
Fixing broken links and redirects

4. Local SEO Services

This is especially vital for small businesses with a physical location. Local SEO focuses on optimizing your online presence so your business shows up in local search results and on Google Maps.

Local SEO Services Typically Include:

Google Business Profile optimization
Local citation building (getting listed on directories)
Review management
Local keyword targeting (e.g., “affordable SEO services for small business near me“)

Why Local SEO is Crucial for Small Businesses

Let’s face it—most small businesses rely on local traffic. Whether you’re a coffee shop, law firm, home cleaning service, or a fitness trainer, your customers are searching nearby. That’s where local SEO comes in.

Benefits of Local SEO:

Google Maps exposure: Helps users find your business location.
Voice search ready: “Near me” searches are increasing rapidly.
Boosts foot traffic: Especially important for brick-and-mortar businesses.
Higher conversion rates: Local searchers are more likely to buy.

Real-World Example:

If you’re a pet grooming service in Denver, wouldn’t you want to show up when someone Googles “dog groomer near me”? That’s exactly what local SEO helps with.

What Should an Affordable SEO Services Package Include?

Not all SEO packages are created equal. When looking for a reasonably priced solution, make sure the SEO services package you choose includes essential components to ensure effectiveness.

A Good Affordable SEO Package Should Cover:

Website Audit
- Technical analysis
- Content evaluation
- SEO health score
Keyword Research
- Industry-specific
- Localized keyword targeting
On-Page Optimization
- Titles, descriptions, headings, images, URLs
Google Business Profile Optimization
- Regular updates
- Posts and promotions
Citation Management
- Submissions to directories (Yelp, Bing, Yellow Pages)
Monthly Reporting
- Rankings, traffic insights, goals, and suggestions
Basic Link Building
- Relevant and white-hat backlink strategies

How to Choose the Best Local SEO Services

When you search for “best local SEO services” or “affordable SEO services for small business near me”, you’re likely to get hundreds of results. So how do you know which provider to trust?

Key Criteria to Consider:

Transparency: Clear deliverables, no hidden fees
Experience with local businesses: Proven track record in your industry or area
Realistic promises: No one can guarantee #1 rankings overnight
Custom strategy: One-size-fits-all approaches don’t work
Client reviews and testimonials: Look for case studies and local feedback
Ongoing support: SEO is not a one-time job, it needs consistency

Top Affordable SEO Services for Small Businesses

If you’re looking for tried-and-tested providers, here are a few types of services or businesses to consider:

1. Freelance SEO Specialists

Great for tight budgets. They often offer one-on-one attention and flexible packages.

2. Small SEO Agencies

Many boutique firms specialize in local SEO and are more affordable than big-name digital marketing firms.

3. SEO Software Platforms

Tools like Moz Local, BrightLocal, and Semrush offer DIY options for business owners who want more control.

4. Local Marketing Co-ops

Some cities have digital marketing collectives that offer SEO services for small businesses at subsidized rates.

Common SEO Myths That Small Business Owners Should Avoid

Myth 1: SEO is Too Expensive

Reality: Many affordable SEO services for small businesses offer basic packages for less than $500/month.

Myth 2: SEO is a One-Time Task

Reality: SEO is ongoing. Algorithms change, and so do competitors.

Myth 3: I Don’t Need SEO if I’m on Social Media

Reality: Social media helps, but search engines still dominate web traffic.

Myth 4: Paid Ads are Better Than SEO

Reality: Paid ads stop delivering the moment you stop paying. SEO builds long-term visibility.

Tips to Maximize Your SEO Investment

Start with a Website Audit – Know your starting point.
Prioritize Local SEO First – Capture the low-hanging fruit.
Create Valuable Content – Blog posts, FAQs, and how-to guides.
Claim Your Google Business Profile – And update it weekly.
Ask for Reviews – And respond to all of them.
Track Your Progress – Use Google Analytics and Search Console.

Conclusion: Make SEO Work for You, Not Against You

Small businesses don’t need a massive budget to benefit from SEO. With smart strategy, the right SEO services package, and a focus on local SEO, you can start generating more traffic, leads, and revenue.

Searching for “affordable SEO services for small business near me”? Whether you choose a freelancer, a small agency, or a DIY SEO platform, make sure your approach is consistent, localized, and based on real data. SEO is not magic—it’s methodical.

The digital world offers immense opportunities for small business growth. With the best local SEO services, you’re not just keeping up with the competition—you’re staying ahead of it.

Need Help Getting Started?

Here are a few questions to ask potential SEO providers:

What industries do you specialize in?
Can I see some client results?
What’s included in your SEO package?
How do you report on success?

And remember: The best SEO service isn’t the most expensive—it’s the one that delivers real results at a price you can afford.

Category: SEO